This worksheet is designed to initiate thought and conversation about your potential web site. Take some time to fill it out, and use it as a starting point in clarifying your ideas on the direction in which you would like us to take your web site. Of course, if you feel comfortable using another format to determine your needs, we can work with you in any manner.

A. Goal of your Web Site

Why do you want to build a web site? Give the most important reason a "1", next most important a "2". Check only those that apply.
__ To present a favorable impression of our company or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and/or price lists to distributors and customers.
__ To strengthen brand identification.
__ To begin to develop a web presence.
__ Other _______________________________________________________

B. Organizing your Web Site

Which types of pages you would like to see included in your site? (A page can be roughly defined by one topic which would cover one to three 8 1/2" x 11" sheets of paper).

__ Home page with menu/links to the entire site
__ About the company/management
__ History of the company
__ Services Offered: Qty _____. Please list:

____________________________________________________________________

____________________________________________________________________

__ Products or Product Categories: Qty _____. Please list:

____________________________________________________________________

____________________________________________________________________

__ Company or industry newsletter
__ FAQ (Frequently asked questions)
__ List of current clients or customers
__ Guestbook
__ Other:______________________________________________________________
Total number of pages decided upon ______

C. Web Site Name(s)

Name of Web Site To Be Used on Top-of-Page Logo:

____________________________________

Domain Name: www.________________________

Note: Your Domain Name must be registered through your Web Hosting Service and approved by InterNIC before you can use it. You can check the availability of any used/unused domain name at: http://www.networksolutions.com/cgi-bin/whois/whois or http://www.internic.com.

D. Top-of-Page Graphic

This graphic or logo will appear atop every page, or on the menu frame on every page, to develop a consistent look throughout your Web Site.

__ Will your Company Logo be incorporated in this graphic? If so, please enclose a color copy or digitized disk.
__ Will you include a photo or a drawing of a product as part of this graphic?
__ Do you have a typeface preference?_______________________________________
__ Preferred colors in palette _____________________________________
__ Other ideas _________________________________________________________

E. Web Site Background

We can provide many background colors or textures depending upon the image you are trying to present. We can also use watermarks, company logos, etc. as a backdrop.

__ Use appropriate backgrounds that reflect the image/message on the page.
__ Use white backgrounds on all data, tables and information-laden pages.
__ Other ideas: __________________________________________________________

F. Basic Page Elements

__ Top-of-page or menu graphic
__ Standard company ID with address, phone, etc. near bottom of page
__ E-mail response link to the following e-mail address: _________________________
__ Internal navigation by Image Map bar at the top or bottom of each Web page OR
__ Internal navigation by Frame Menu on left hand side each Web page
__ Colored Lines or Line Art compatible with color scheme
__ Colored balls, buttons or other symbols for menu items.
__ Can we include a link at the bottom of the home page which reads "Web Site Designed by Lamar Designs" ?
__ Other ________________________________________________________

G. Photos/Graphics

Photos and graphics you supply us are based upon the fact that you own the copyright to, or have permission from the copyright owner, to use any photos or graphics you send us.

__ We will provide Lamar Designs with clipart on diskette.
__ We will supply  Lamar Designs with photos to be scanned and returned, or by sending the digitized images on a diskette.
__ We will ask Lamar Designs to create any art/graphics that may be needed or take photographs and digitize them (extra   charges apply).
__ Other :_________________________________________

H. Forms

__ Guestbooks for visitors to record comments
__ Requests from customer for information
__ Surveys of customer preferences
__ On-line order forms. If you want to receive credit card information, you'll need either a server with SSL (secure socket layer) or commerce-based shopping cart software. Most web hosting services offer SSL at an additional price. If you want a true on-line store environment using shopping cart software, we can assist you in selecting the appropriate software. You would purchase the software license from the software vendor.
__ Other ________________________________________________________

I. Your Web Hosting Service

Service Provider: _____________________________________

FTP address ____________________________________________

Telnet address _____________________________________________

Username _________________________ Password ______________________

Voice phone: Area code __________ Phone number ________________________

E-mail address for support or help ________________________________________

J. Registering Your Web Site

By registering your web site with search engines, browsers, malls, and other business-related sites, you open the door so that others may be able to find your site.

__ List Key Words which people might use to find your product or service. These keywords are not visible on your web site but are used to pass information to search engines and browsers that identify what your site is all about.

____________________________________________________________________

____________________________________________________________________

__ Provide a 20-25 word sentence (or two) describing your Web site using as many key words as possible in a "readable" sentence. Again, this aids search engines in identifying your site.

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

__ Submission of your information to Web search engines to "register" your Web site after final payment is received.

K. Maintenance and Updating

__ Our prices include minor maintenance or updating of approximately one-half hour per page over the first six months of the contract. This covers minor price changes, product changes, etc. Other updates such as changing newsletter content (which really involves constructing a new Web page) is billed at our hourly rate.

__ Target Date for final payment to be made and your Web Site to be functional:___________

Summary

I approve the above plan which I have developed with Lamar Designs to construct a Web site, and I authorize Lamar Designs to use this Web Site Planning Guide as the basis of the project.

Signature _____________________________________ Date _________________

We are looking forward to receiving your materials and constructing your Web site!

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